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In the spotlight: Susan-Claire Mayfield of gourmet quilter.com

Carly Mul • November 30, 2022
That Town and country quilt

The first time I met Susan-Claire was at Houston Festival 2016, where we both were vending. Susan-Claire was  selling her patterns and was introducing the festival crowd to her amazing new block of the day quilt "That Town and Country".  That Block of the Day would start  in 2017: every day a new block,  creating  in the end a quilt that could look like your own hometown.  It was the first time someone had a block of the day. Each block was only 4.5" square if I remember correctly and customers would get daily  email instructions from the other end of the world.

You see, Susan-Claire is from New Zealand. She has lived in many countries, went to boarding school in England as her parents were in the Service. She has lived and worked in Darwin Australia and all this growing up in different places has given her a worldly view. She travels all over the world with ease, including the USA. She adapts, is totally not demanding, and is curious to her surroundings, outgoing. She is such a pleasure to be with. To me, Susan-Claire was quite unique at hello because of her demeanor and because there are not many vendors from New Zealand at Festival. 

Susan-Claire was using the Hoffman 1895 batiks for her quilt and that brought her to my booth. I had every possible color, neatly labeled. There were fat quarters and yard cuts and customers loved to see the entire collection.  "Can you make fabric packages for my "That town and country quilt" and mail them to people who want to have the kit?" Well, of course I could. And so a very successful cooperation started right at Festival. My team made many, many fabric packages and mailed them all over the world. Hundreds of kits so that people got one shipment for all the blocks. Susan-Claire sent out her daily blocks and when the year was over and all 365 blocks were published, she created a booklet of all the blocks. The party continued and more people started making the quilt. Hoffman noticed the amount of fabric the company was selling just because of Susan-Claire. Within a year her blue backgrounds had sold tremendously.

Up to this day, I don't know many other patterns, except for maybe Kim McLean's patterns, that have created so many winners at shows. Big  national shows, little local ones.... so many quilters have won ribbons and prizes with this particular quilt. Susan-Claire has given the quilters with that one idea so much joy. I told her this, complimented and thanked her for making such a positive impact on so many.... she wasn't even really aware of this. The pattern is still available and if you want a playful pattern that you can really make personal and your own, go for it. It's a big Town, but because of its medallion design, you can make it smaller if you want to.

As an international teacher, she  was one of the first ones making YouTube videos and I encourage you to look her up. Her personality shines through all of it: she has an absolute  great sense of humor.  She is practical and straightforward, which really makes her lessons so delightful, or maybe I should say "delicious". Susan-Claire loves to design and teach and she calls quilting "delicious". I think this "because quilting is delicious" is so telling about her style.  She has no cat laying around to distract the viewers. She has no small talk to fill the video. If you want a lesson, you get a lesson. But always with an undertone of whimsy. She makes learning fun indeed.


welcome to my world quilt

Hoffman Fabrics knows her talents and she has been designing patterns and even some fabric collections for them. The latest batik collection came out earlier this year (100's and 1000's) and has sold very well. At the last Houston market a few weeks ago I saw her and her work again. Several quilts in Hoffman's booth were hers including a darling new 10 month block of the month quilt with the title "Welcome to my World". This will start in February 2023, but the reason I'm writing about Susan-Claire today is because she has an early bird sign up discount of 20% if you sign up before Sunday (12/4)! It uses again the Hoffman 1895 as they work so well with the fusible applique (batiks have a tighter weave and hardly fray). Welcome to my world creates a happy place by depicting activities of joy, it's so sweet!

It was so nice to see Susan-Claire again and  I told her I will be going to New Zealand in January 2023 :) Someone overheard our conversation and asked if it was true that New Zealand has more sheep than humans. "Probably true" said Susan-Claire. "Counting is not really my expertise". And then right away to bring the conversation back to us and let the sheep rest: "Hi Carly, do you know there is a mouse in this quilt somewhere?"  A mouse? Seriously? "Yes, can you find the mouse?" I looked at Susan-Claire and she giggled.... that is so her! She always put something unexpected in her quilts, a little ladybug, a snail.... I am convinced there is a mouse somewhere but trying to find the creature was not my plan for Market. The quilt will take 10 months and knowing Susan-Claire she will be writing the monthly instructions with some whimsy. There will also come a Facebook group for this quilt and then you can enjoy her guidance on top of the quilt!

I offered her to stay in my house whenever she is in my area. Local quilt guilds.... maybe you can invite her for a workshop around Houston  time whenever she is in the US. We all could have such a good time with her! Let me know if you need any help with this....

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